Meadowside

Year: 2017
Client: FEC
Agency: Don't Panic Partners
Field: Property Development
Disciplines: Product Design

About
Meadowside is a 756-home development by Far East Consortium in Manchester’s NOMA district, overlooking Angel Meadow, one of the city centre’s largest green spaces.

My role
Don’t Panic Partners created the Meadowside brand identity for print and outdoor advertising. Working within the same agency, I took that identity into digital and led the full product design of the website, covering both UX and UI, from site structure and user journeys through to the final interface.

Approach
People researching a new home want facts quickly: locations, floorplans, specifications and availability. The site puts that information first, but lets the brand and photography carry through every page so it never feels like a spec sheet. The identity was originally developed for print and outdoor advertising. It translated remarkably well to the screen, giving the site a strong, consistent brand presence from the first page to the last.