Lloyds Commercial Banking Guidelines

Year: 2017-2020
Client: Lloyds Banking Group
Field: Financial Services
Disciplines: Design Systems

About
Commercial Banking Online (CBO) is Lloyds Banking Group’s digital banking portal for business clients. Customers use it to manage portfolios of accounts, send payments around the world and feed data straight into their own finance systems.

My role
As Design Lead for Commercial, I led the creation of a dedicated set of digital guidelines for Lloyds commercial banking, which then underpinned the CBO portal.

Approach
Lloyds’ core brand guidelines were designed with retail customers in mind. Business users need different things: data-heavy tables, multi-step payment and approval flows, and quick switching between accounts and entities. We built on the core identity and extended it with components and rules for those needs. The result stayed recognisably Lloyds while working for people who use it professionally every day.