Jaguar Land Rover

Year: 2016
Client: JLR Limited
Agency: Spark44
Field: Automotive
Disciplines: UI Design

About
Spark44 was the agency dedicated to Jaguar Land Rover, handling its marketing across both brands worldwide.

My role
Working within Spark44, I designed product, lifestyle and system pages for both the Jaguar and Land Rover websites, from early hand-drawn concepts through to detailed UI designs ready for build.

Approach
The two brands share a parent and a platform, but they speak very differently. Typography, tone and content often diverged, so every component had to flex to suit either brand without becoming a compromise for both.

Component led design
Rather than designing pages one at a time, we designed the components they were built from. Concepts were sketched by hand to agree the structure quickly within each sprint, then developed into detailed designs once the direction was approved.

Editorial
Land Rover has decades of history behind it, so long-form editorial was a regular part of the site. These templates give that storytelling room to breathe alongside the product content.